The way we structure our websites affects the way they can be marketed. And the way they can be marketed affects the number of sales, leads and conversions – your bottom line. So, why are we still starting website projects asking how much does this cost, instead of how much value could I bring to the customer?
In my presentation, I’d like to demonstrate how the decision you make while building your WordPress/WooCommerce site affect the way it can be marketed post-launch. I will demonstrate examples on what you as a developer, freelancer or a business owner, should consider when building your WordPress site or WooCommerce store to ensure that your site will be found, people on your site can find what they are looking for and that you actually have a chance to get leads or sales from your site.
Things covered in the presentation:
-
- Why poor online visibility is killing your business?
- Technical SEO aspects to consider when launching a new WordPress site
- How site structure either helps or hinders your marketing operations
- What to track and how to track it?